https://deanarock.com/notes Essays by Deana Rock on agency, rebuilding, and AI-era search. en-us hello@deanarock.com (Deana Rock) Tue, 07 Apr 2026 12:00:00 GMT https://deanarock.com/notes/no-long-contracts https://deanarock.com/notes/no-long-contracts Tue, 07 Apr 2026 12:00:00 GMT Twelve-month minimums protect the agency from its own work. I would rather earn the next month. https://deanarock.com/notes/will-your-business-show-up-in-ai-answers https://deanarock.com/notes/will-your-business-show-up-in-ai-answers Tue, 24 Mar 2026 12:00:00 GMT A plain-language guide to answer engine optimization — what it is, why it is not a trick, and how to check where you stand. https://deanarock.com/notes/i-would-never-do-that https://deanarock.com/notes/i-would-never-do-that Tue, 10 Mar 2026 12:00:00 GMT The sentence that felt like moral clarity turned out to be the moment I stopped being curious. https://deanarock.com/notes/what-the-collapse-taught-me https://deanarock.com/notes/what-the-collapse-taught-me Tue, 24 Feb 2026 12:00:00 GMT Thirty-plus apps, two states, real momentum — and then nothing. Here is what the quiet years after actually did. https://deanarock.com/notes/why-i-started-revrocket https://deanarock.com/notes/why-i-started-revrocket Tue, 10 Feb 2026 12:00:00 GMT I did not start a company because I had a brilliant idea. I started it because I could see where the ground was moving.